Tag Archives: Money

A World Without Tips

A world without tips

I am still incredibly grateful for my recent guest post on tipping.  It inspired my response that discussed the economics of tipping.  It also raised a few other interesting points that I am now learning are common misconceptions about restaurants.  For people who have never worked in a restaurant, these misconceptions can easily be mistaken as facts.  Upon further consideration they may not be wise to pursue.  One interesting idea that she raised in the post was raising the wages paid to server by restaurants to replace tipping.  While on the surface it seems quite logical, it would have a disastrous impact on the industry.

Restaurants are operated on incredibly thin profit margins.  As discussed in a previous post, large corporate restaurant chains are extremely susceptible to anything that affects their stock prices. With a huge spike in the cost of labor, restaurant stock prices would crumble.  Independent restaurant owners struggling to stay afloat would shutter.  Consumers would lose choices.  A vast majority of restaurants would survive this initial wave, but be forced into the next step.

The remaining restaurants would set a wage for servers considerably lower than what the servers make now.  Professional servers with years of experience would have to settle for the new rate or venture into a new career field.  Between servers quitting and terminations, restaurants would reduce the size of their server staff by about a third.  Servers who worked four table sections before would now be required to work six tables for less money.  This would reduce the damage to the restaurant’s bottom line, but also drastically reduce the quality of service that was provided to guests.

Even reducing the number of servers would not compensate for the server wage tripling or quadrupling.  The restaurant’s only alternative would be to pass the cost along to the consumer.  A fair amount of profit will also be included in this price spike.  This will be allowed because restaurant prices are based upon the comparative value to a competitor, not the cost of the food or labor.  As the consumers recognize that they are paying more and receiving less service, they will cut back on their dining expenditures.  This leads to more restaurants closing and more employees out of work.

The remaining restaurants will face less competition and the consumers will have fewer choices.  When this occurs, the remaining restaurants have less incentive to keep menu prices low.  With fewer serving jobs available, server wages would stagnate and then fall.  The industry will digress to where it stood generations ago.  Fine dining for special occasions and the wealthy, diners for the rest of us.  Eating out becomes a greater luxury and the experience is far less enjoyable.

Now some may argue that restaurants would never cut server pay to the extent that they did not provide a livable wage.  I would argue that they in fact have already followed this path, but in a way most guests never see.  If we look at the hard truths of the restaurant industry, we can already see that this has happened in one area.  What has happened in the kitchen is a precursor to what would happen to servers in a world without tips.

There was a time only a few decades ago when you could raise a family on a cook’s wage.  A cook could be mentored by a chef for years and eventually run a kitchen of his own.  As line cook, he could still make a livable wage.  Chefs were the highest paid people in the restaurant because they were the primary reason for the guests to select the restaurant.  They ran the kitchen, designed the menu, and were often the face of the restaurant.

When corporate and multi-unit restaurants began popping up around the country, this began to change.  Instead of a chef designing the menu for their restaurant, a chef designed the menu for the chain.  As the number of restaurants grew the number of chefs actually declined.  This made operating the restaurant far cheaper and lowered the price to the guest.  In order to compete new restaurants skipped the chef’s salary and paid for a consultant to design their menus.  This was still a more friendly option than the common alternative of hiring a chef to write the menu and train the staff only to fire them six months later.

Companies then began mass-producing their sauces or buying them from outside sources.  This completed the transition.  It is only logical to pay someone less to reheat a sauce than to make it from scratch.  This meant fewer skilled positions available in the kitchen.  The chefs that remained were subject to pay freezes and lack of opportunities elsewhere.  When they left, line cooks replaced them had far less experience and were paid a far lower wage.  Those promoted line cooks were replaced by people willing to work for less money.  This pattern continued until the starting wage in a kitchen was reduced to a national average of less than ten dollars an hour.  Young, single men and people who were not born here now fill most of the jobs.

Further proof of this comes from the hotel industry.  Service charges at hotels often run over twenty percent.  This allows for the hotel to keep as much as eight percent of this “tip” for themselves.  They can keep the prices lower on their banquet menus knowing that this extra profit is built in.  The servers receive the same percent on the lower prices.  The hotel makes the extra profit and none of it trickles down to the servers.

I know that tipping seems like an annoyance.  It truly is better for the guest and the server for the current system to be maintained.  In no way should any of this be construed as an argument against forcing restaurants to pay a decent wage to servers.  Restaurant owners and their lobbying groups are at work all across the country arguing that the server wage should be lowered from its sub minimum wage level.  Paying the server directly through tips means more of the money ends up in the servers pockets and less to the restaurant owners.  This means more incentive to provide the service the guest expects.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

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The Economics of Tipping

A reminder for all of us.

I still occasionally get the guest who will say, “I can buy this wine for half this price at the store.”  Which is true, but it doesn’t come with a staff to serve it and a crew of chefs ready to cook you an incredible meal from a fully stocked kitchen.  I wonder if the same people have ever priced grapes at the grocery store.  If they want to get really serious about cutting out the mark up, that would be an even cheaper place to start.  Better yet, if they buy seeded grapes they could plant the seeds and never have to pay for a bottle of wine again.

Most of you understand the absurdity of this logic.  Those who do not understand have already stopped reading to go buy grapes.  At each step along the process of making the bottle of wine the cost of goods and service, along with a healthy profit margin, are passed along to the next stage.  From grape to cellar, farmers, vintners, bottlers, distributors, and restaurants all add to the price of the bottle in advance.  There is one exception to this rule.  The person who opens the bottle and pours it actually makes that wine less expensive.  At the most basic level, the person who serves the wine pays for part of the bottle for you.

The reason for this is that the person who pours the wine is paid far less than minimum wage.  In 44 states the wage for servers is well below the federal minimum wage.  In some cases it is as low as $2.13 an hour, but generally it is between $3.00-$4.00/ hour.  State and federal law allow this because servers are expected by the government to receive tips.  Every other person involved in the production of the wine took his or her salary in advance.  The server allows you to determine it.  They reduce the cost even more by agreeing to pay the person who set up the table, the bartender who retrieved the wine, and the person who cleans up the table after you leave.  This occurs whether you tip them or not.

This is not just true of wine, but of the food you order.  If restaurant were required to make up the difference between what servers are now paid and the minimum wage, the cost would be passed directly to the consumer.  The server pays for the fries you eat with your burger.  Over the course of all the guests a waiter serves during the course of an evening it would not take much to get them up to minimum wage, but that is probably not in your best interest either.

The 14 year old girl with multiple facial piercings and a three month baby bump that hands you your meal at the drive thru is probably not who you want serving you for two hours during your grandparent’s 50th anniversary dinner.  Even she makes a couple dollars over minimum wage.  To attract the caliber of server you would want to have serving you on your special occasions would cost a considerable amount per hour.  If you paid that rate up front with the price of your meal, it would tack a great deal more onto your check.  It would also not provide motivation for a server to work quickly or smile as your child grinds saltines into the floor beneath them.

It is not just the service that you see which would have to be paid for either.  Your server showed up hours before you arrived to prepare.  A server who spent an hour cutting a case of lemons before you arrived so you could have the lemon in your water.  A server carried a heavy rack of glasses out of the dishroom to get that water to you faster and then got a five pound bucket of ice out of the machine to keep your water cold.  They also have been by more times than you have even noticed with a pitcher to keep it full.  A server cut the bread you eat before your meal.  They also scooped the butter you spread on it.  A server spent five minutes polishing the glasses your wine is poured in to make sure there were no watermarks.  When you complete your meal, there is no need to clean up after yourself.  The server who just picked up their uniform from the dry cleaners will be crawling under your booth to clean everything before the next table arrives.  No matter what percent you tip, none of this appears on your check.

While they are taking care of you they are serving other tables as well.  They are trying to keep calm the table to your left that doesn’t understand why their well done has taken eight minutes already and is still not ready.  They are answering the same question for each person at the table to your right.  They are trying to not think about the lovely people who sat at your table before you who did not feel tipping was required.  They are getting waved down by other server’s tables.  They have been there since 10:30 and will be there until the clock says 10:30 again.  They will be right back with your hot tea.

Your server does all of this in the hope that you will have a great experience.  They grin and bear it through all of the rotten guests hoping that someone will appreciate the service of a professional.  They hope that at the end of the meal you will show your appreciation in the form of a tip.  They hope that after they have paid the bartenders, bussers, and food runners out of their tips that there is enough left over after their bills for them to be able to sit down do a decent meal at whatever restaurant is still open.  Regardless of the quality of service they receive, they will tip well after that meal.  They understand.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

Related Posts From This Blog:

10 Reasons Why Serving Is Not Like Your Job

Cost vs Profit

Fighting For The Server Wage

The Evolution of Free Bread

The Greatest Customer Complaint Response Ever

Awkward Moments

The Economics of Tipping

A reminder for all of us.

I still occasionally get the guest who will say, “I can buy this wine for half this price at the store.”  Which is true, but it doesn’t come with a staff to serve it and a crew of chefs ready to cook you an incredible meal from a fully stocked kitchen.  I wonder if the same people have ever priced grapes at the grocery store.  If they want to get really serious about cutting out the mark up, that would be an even cheaper place to start.  Better yet, if they buy seeded grapes they could plant the seeds and never have to pay for a bottle of wine again.

Most of you understand the absurdity of this logic.  Those who do not understand have already stopped reading to go buy grapes.  At each step along the process of making the bottle of wine the cost of goods and service, along with a healthy profit margin, are passed along to the next stage.  From grape to cellar, farmers, vintners, bottlers, distributors, and restaurants all add to the price of the bottle in advance.  There is one exception to this rule.  The person who opens the bottle and pours it actually makes that wine less expensive.  At the most basic level, the person who serves the wine pays for part of the bottle for you.

The reason for this is that the person who pours the wine is paid far less than minimum wage.  In 44 states the wage for servers is well below the federal minimum wage.  In some cases it is as low as $2.13 an hour, but generally it is between $3.00-$4.00/ hour.  State and federal law allow this because servers are expected by the government to receive tips.  Every other person involved in the production of the wine took his or her salary in advance.  The server allows you to determine it.  They reduce the cost even more by agreeing to pay the person who set up the table, the bartender who retrieved the wine, and the person who cleans up the table after you leave.  This occurs whether you tip them or not.

This is not just true of wine, but of the food you order.  If restaurant were required to make up the difference between what servers are now paid and the minimum wage, the cost would be passed directly to the consumer.  The server pays for the fries you eat with your burger.  Over the course of all the guests a waiter serves during the course of an evening it would not take much to get them up to minimum wage, but that is probably not in your best interest either.

The 14 year old girl with multiple facial piercings and a three month baby bump that hands you your meal at the drive thru is probably not who you want serving you for two hours during your grandparent’s 50th anniversary dinner.  Even she makes a couple dollars over minimum wage.  To attract the caliber of server you would want to have serving you on your special occasions would cost a considerable amount per hour.  If you paid that rate up front with the price of your meal, it would tack a great deal more onto your check.  It would also not provide motivation for a server to work quickly or smile as your child grinds saltines into the floor beneath them.

It is not just the service that you see which would have to be paid for either.  Your server showed up hours before you arrived to prepare.  A server who spent an hour cutting a case of lemons before you arrived so you could have the lemon in your water.  A server carried a heavy rack of glasses out of the dishroom to get that water to you faster and then got a five pound bucket of ice out of the machine to keep your water cold.  They also have been by more times than you have even noticed with a pitcher to keep it full.  A server cut the bread you eat before your meal.  They also scooped the butter you spread on it.  A server spent five minutes polishing the glasses your wine is poured in to make sure there were no watermarks.  When you complete your meal, there is no need to clean up after yourself.  The server who just picked up their uniform from the dry cleaners will be crawling under your booth to clean everything before the next table arrives.  No matter what percent you tip, none of this appears on your check.

While they are taking care of you they are serving other tables as well.  They are trying to keep calm the table to your left that doesn’t understand why their well done has taken eight minutes already and is still not ready.  They are answering the same question for each person at the table to your right.  They are trying to not think about the lovely people who sat at your table before you who did not feel tipping was required.  They are getting waved down by other server’s tables.  They have been there since 10:30 and will be there until the clock says 10:30 again.  They will be right back with your hot tea.

Your server does all of this in the hope that you will have a great experience.  They grin and bear it through all of the rotten guests hoping that someone will appreciate the service of a professional.  They hope that at the end of the meal you will show your appreciation in the form of a tip.  They hope that after they have paid the bartenders, bussers, and food runners out of their tips that there is enough left over after their bills for them to be able to sit down do a decent meal at whatever restaurant is still open.  Regardless of the quality of service they receive, they will tip well after that meal.  They understand.

Related Posts From This Blog:

10 Reasons Why Serving Is Not Like Your Job

Cost vs Profit

Fighting For The Server Wage

The Evolution of Free Bread

The Greatest Customer Complaint Response Ever

Awkward Moments

The Evolution of Free Bread

Lamberts

Home of the Throwed Rolls

In the far corner of Southeast Missouri is a town called Sikeston.  If you have heard of Sikeston, MO it is probably because of a restaurant called Lambert’s Café.  I’ve eaten at Lambert’s a number of times over the years, but don’t recall what I had.  I always remember the food being good, but nothing amazing.  The menu isn’t what made Lambert’s famous though.  Lambert’s is known around the world as “The Home of the Throwed Rolls.

If you are unfamiliar with Lambert’s, the atmosphere is best conveyed on video.  You almost have to be on guard at all times while eating there because any stray glance could result in a roll being unintentionally thrown at your head.  The rolls aren’t the only thing they give away. Fried potatoes with onions, macaroni with tomatoes, black-eyed peas, fried okra, and sorghum are all handed out free of charge around the dining room.  At first glance it makes no sense to give away so much food.  Yet this small town restaurant is thriving and has spawned three other locations.

Read the full post at The Manager’s Office

In Defense of Selling as a Server (Part Two)

You are a salesperson.  I have never met you, but I am confident in that statement.  By way of explanation let me say that Sunday night I had one of the greatest nights of my life.  I saw Michael Franti and Spearhead perform and it was the greatest concert I have ever attended.  I have been to lots of shows, but the energy level at the show and the quality of the music was unexplainable.  If you ever get a chance to see them, you would have to be a fool to pass it up.

That is why I am a salesperson.  When I like something, I want everyone to know about it.  This isn’t a music blog so you might not have clicked the link.  If this was a music blog and you had faith in my ability to tell good music from bad, that recommendation would have been enough.  We all sell the things we like continuously.  We just consider it recommending things to friends rather than sales.

Looking at sales in this light allows you to identify what it truly is.  Selling is using persuasion to help influence the outcome of a decision.  When a guest sits down at your table they have already decided to order food, drinks, or both.  All you are doing when you are selling as a server is helping them decide what to order.  Serving is the greatest sales job ever because everyone buys something.  People almost never come in just to sit down and look at the menu.  They have made the decision to buy when they walk in.  The only question is what they will buy.

So once they are in the door and want to buy, the question becomes are you going to help them decide.  If your best friend came into your restaurant to eat with you, would you tell them some items on the menus that are particularly good?  Of course you would.  Would you consider it taking advantage of them?  Of course wouldn’t.  They are your friend and you would make recommendations because you want them to have a good meal and think highly of the place you work.

Selling in restaurants is not about taking advantage of your guests, it is about treating every guest with the same courtesy that you would extend to your best friend.  That is the very definition of hospitality.  Hospitality is the key to your tip at the end of the meal.  Therefore selling is the key to how much money you make not because it raises your check, but because it is how you show your guests the best possible experience.  Selling is an added service you offer your guest and a way to demonstrate your sincerity about providing them the best possible experience.

With this in mind, the fear of rejection can be put in perspective.  Servers are afraid to sell because they are afraid of rejection.  They view a guest not choosing their recommendations as rejection.  In all humility I think it is fair to say that I am an outstanding salesperson.  My pitch is legendary.  Guests take my entrée recommendations about half the time.  That is my personal benchmark for success.  This does not mean that the other half of the guests rejected me.  In 15 years with over 100,000 guests under my belt, I have never been rejected due to my recommendations.  Rejection would be not ordering anything or not leaving me a tip.  Simply ordering something other than my recommendation is not a rejection.  Even when they order something else I have conveyed that I am a professional who is passionate about food and wants them to have a great meal.  Creating that impression is incredibly valuable whether they order my recommendation or not.

You are a salesperson.  The people you like the most are the ones you are most likely to sell to.  Selling items to your guests is really just extending to them that same courtesy.  Even if they do not take your advice, you are still showing them you care.  Demonstrating this is incredibly valuable whether they take your advice or not.  If they do take your advice, they can benefit from your experience with the menu to have a better meal.

Now that the concept of selling is a little less fear inducing we can address they advantages of selling.  I will follow that up with a quick word about why restaurant companies have made selling so scary.  Then for those fans of sales we can get into the closes and phrases to help sell.  Selling in a restaurant truly only works if you are doing it for the right reasons.  All the sales closes in the world will fail if you are not using them with the right mindset.

I am going to conclude this post with a sales pitch of my own.  As most of you who read this blog might have determined, I am sincerely passionate about waiting tables.  I sit at my desk and write these things because I want to pass on knowledge I have gained over the years to help you make more money.  I want every server who is willing to try to improve their skills to have a place to find the information to help them.  If you are a server, you probably know a few more servers.  If you feel this post or this blog provides you with information that helps you make more money, would you recommend it to someone else as well?  Sharing a link on facebook, a blog, printing a copy to hang on a bulletin board, etc would go a long way to helping others find the information you have to be a better server.  I would be honored to deserve such a recommendation and vow to try to keep providing posts that merit the recommendation.

Related Posts On Selling From This Blog

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

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