In nearly every training manual, at nearly every restaurant, there is a section on using adjectives to sell. This is often the extent of the sales training in them. They encourage you to use words like “awesome†and “incredible†to sell the food to guests. The authors of the manuals picture an army of servers […]
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The Most Important Phrase You Are Not Using
The space between reality and urban legend has spawned the story of the single greatest marketing idea ever. This phrase was so powerful that it nearly doubled the sale of the product it was written for. Two simple words that did not even need advertised. Two words that added to the label caused sales to […]
About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.