Tag Archives: Restaurant Guests

A World Without Tips

A world without tips

I am still incredibly grateful for my recent guest post on tipping.  It inspired my response that discussed the economics of tipping.  It also raised a few other interesting points that I am now learning are common misconceptions about restaurants.  For people who have never worked in a restaurant, these misconceptions can easily be mistaken as facts.  Upon further consideration they may not be wise to pursue.  One interesting idea that she raised in the post was raising the wages paid to server by restaurants to replace tipping.  While on the surface it seems quite logical, it would have a disastrous impact on the industry.

Restaurants are operated on incredibly thin profit margins.  As discussed in a previous post, large corporate restaurant chains are extremely susceptible to anything that affects their stock prices. With a huge spike in the cost of labor, restaurant stock prices would crumble.  Independent restaurant owners struggling to stay afloat would shutter.  Consumers would lose choices.  A vast majority of restaurants would survive this initial wave, but be forced into the next step.

The remaining restaurants would set a wage for servers considerably lower than what the servers make now.  Professional servers with years of experience would have to settle for the new rate or venture into a new career field.  Between servers quitting and terminations, restaurants would reduce the size of their server staff by about a third.  Servers who worked four table sections before would now be required to work six tables for less money.  This would reduce the damage to the restaurant’s bottom line, but also drastically reduce the quality of service that was provided to guests.

Even reducing the number of servers would not compensate for the server wage tripling or quadrupling.  The restaurant’s only alternative would be to pass the cost along to the consumer.  A fair amount of profit will also be included in this price spike.  This will be allowed because restaurant prices are based upon the comparative value to a competitor, not the cost of the food or labor.  As the consumers recognize that they are paying more and receiving less service, they will cut back on their dining expenditures.  This leads to more restaurants closing and more employees out of work.

The remaining restaurants will face less competition and the consumers will have fewer choices.  When this occurs, the remaining restaurants have less incentive to keep menu prices low.  With fewer serving jobs available, server wages would stagnate and then fall.  The industry will digress to where it stood generations ago.  Fine dining for special occasions and the wealthy, diners for the rest of us.  Eating out becomes a greater luxury and the experience is far less enjoyable.

Now some may argue that restaurants would never cut server pay to the extent that they did not provide a livable wage.  I would argue that they in fact have already followed this path, but in a way most guests never see.  If we look at the hard truths of the restaurant industry, we can already see that this has happened in one area.  What has happened in the kitchen is a precursor to what would happen to servers in a world without tips.

There was a time only a few decades ago when you could raise a family on a cook’s wage.  A cook could be mentored by a chef for years and eventually run a kitchen of his own.  As line cook, he could still make a livable wage.  Chefs were the highest paid people in the restaurant because they were the primary reason for the guests to select the restaurant.  They ran the kitchen, designed the menu, and were often the face of the restaurant.

When corporate and multi-unit restaurants began popping up around the country, this began to change.  Instead of a chef designing the menu for their restaurant, a chef designed the menu for the chain.  As the number of restaurants grew the number of chefs actually declined.  This made operating the restaurant far cheaper and lowered the price to the guest.  In order to compete new restaurants skipped the chef’s salary and paid for a consultant to design their menus.  This was still a more friendly option than the common alternative of hiring a chef to write the menu and train the staff only to fire them six months later.

Companies then began mass-producing their sauces or buying them from outside sources.  This completed the transition.  It is only logical to pay someone less to reheat a sauce than to make it from scratch.  This meant fewer skilled positions available in the kitchen.  The chefs that remained were subject to pay freezes and lack of opportunities elsewhere.  When they left, line cooks replaced them had far less experience and were paid a far lower wage.  Those promoted line cooks were replaced by people willing to work for less money.  This pattern continued until the starting wage in a kitchen was reduced to a national average of less than ten dollars an hour.  Young, single men and people who were not born here now fill most of the jobs.

Further proof of this comes from the hotel industry.  Service charges at hotels often run over twenty percent.  This allows for the hotel to keep as much as eight percent of this “tip” for themselves.  They can keep the prices lower on their banquet menus knowing that this extra profit is built in.  The servers receive the same percent on the lower prices.  The hotel makes the extra profit and none of it trickles down to the servers.

I know that tipping seems like an annoyance.  It truly is better for the guest and the server for the current system to be maintained.  In no way should any of this be construed as an argument against forcing restaurants to pay a decent wage to servers.  Restaurant owners and their lobbying groups are at work all across the country arguing that the server wage should be lowered from its sub minimum wage level.  Paying the server directly through tips means more of the money ends up in the servers pockets and less to the restaurant owners.  This means more incentive to provide the service the guest expects.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

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The Economics of Tipping

A reminder for all of us.

I still occasionally get the guest who will say, “I can buy this wine for half this price at the store.”  Which is true, but it doesn’t come with a staff to serve it and a crew of chefs ready to cook you an incredible meal from a fully stocked kitchen.  I wonder if the same people have ever priced grapes at the grocery store.  If they want to get really serious about cutting out the mark up, that would be an even cheaper place to start.  Better yet, if they buy seeded grapes they could plant the seeds and never have to pay for a bottle of wine again.

Most of you understand the absurdity of this logic.  Those who do not understand have already stopped reading to go buy grapes.  At each step along the process of making the bottle of wine the cost of goods and service, along with a healthy profit margin, are passed along to the next stage.  From grape to cellar, farmers, vintners, bottlers, distributors, and restaurants all add to the price of the bottle in advance.  There is one exception to this rule.  The person who opens the bottle and pours it actually makes that wine less expensive.  At the most basic level, the person who serves the wine pays for part of the bottle for you.

The reason for this is that the person who pours the wine is paid far less than minimum wage.  In 44 states the wage for servers is well below the federal minimum wage.  In some cases it is as low as $2.13 an hour, but generally it is between $3.00-$4.00/ hour.  State and federal law allow this because servers are expected by the government to receive tips.  Every other person involved in the production of the wine took his or her salary in advance.  The server allows you to determine it.  They reduce the cost even more by agreeing to pay the person who set up the table, the bartender who retrieved the wine, and the person who cleans up the table after you leave.  This occurs whether you tip them or not.

This is not just true of wine, but of the food you order.  If restaurant were required to make up the difference between what servers are now paid and the minimum wage, the cost would be passed directly to the consumer.  The server pays for the fries you eat with your burger.  Over the course of all the guests a waiter serves during the course of an evening it would not take much to get them up to minimum wage, but that is probably not in your best interest either.

The 14 year old girl with multiple facial piercings and a three month baby bump that hands you your meal at the drive thru is probably not who you want serving you for two hours during your grandparent’s 50th anniversary dinner.  Even she makes a couple dollars over minimum wage.  To attract the caliber of server you would want to have serving you on your special occasions would cost a considerable amount per hour.  If you paid that rate up front with the price of your meal, it would tack a great deal more onto your check.  It would also not provide motivation for a server to work quickly or smile as your child grinds saltines into the floor beneath them.

It is not just the service that you see which would have to be paid for either.  Your server showed up hours before you arrived to prepare.  A server who spent an hour cutting a case of lemons before you arrived so you could have the lemon in your water.  A server carried a heavy rack of glasses out of the dishroom to get that water to you faster and then got a five pound bucket of ice out of the machine to keep your water cold.  They also have been by more times than you have even noticed with a pitcher to keep it full.  A server cut the bread you eat before your meal.  They also scooped the butter you spread on it.  A server spent five minutes polishing the glasses your wine is poured in to make sure there were no watermarks.  When you complete your meal, there is no need to clean up after yourself.  The server who just picked up their uniform from the dry cleaners will be crawling under your booth to clean everything before the next table arrives.  No matter what percent you tip, none of this appears on your check.

While they are taking care of you they are serving other tables as well.  They are trying to keep calm the table to your left that doesn’t understand why their well done has taken eight minutes already and is still not ready.  They are answering the same question for each person at the table to your right.  They are trying to not think about the lovely people who sat at your table before you who did not feel tipping was required.  They are getting waved down by other server’s tables.  They have been there since 10:30 and will be there until the clock says 10:30 again.  They will be right back with your hot tea.

Your server does all of this in the hope that you will have a great experience.  They grin and bear it through all of the rotten guests hoping that someone will appreciate the service of a professional.  They hope that at the end of the meal you will show your appreciation in the form of a tip.  They hope that after they have paid the bartenders, bussers, and food runners out of their tips that there is enough left over after their bills for them to be able to sit down do a decent meal at whatever restaurant is still open.  Regardless of the quality of service they receive, they will tip well after that meal.  They understand.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

Related Posts From This Blog:

10 Reasons Why Serving Is Not Like Your Job

Cost vs Profit

Fighting For The Server Wage

The Evolution of Free Bread

The Greatest Customer Complaint Response Ever

Awkward Moments

The Economics of Tipping

A reminder for all of us.

I still occasionally get the guest who will say, “I can buy this wine for half this price at the store.”  Which is true, but it doesn’t come with a staff to serve it and a crew of chefs ready to cook you an incredible meal from a fully stocked kitchen.  I wonder if the same people have ever priced grapes at the grocery store.  If they want to get really serious about cutting out the mark up, that would be an even cheaper place to start.  Better yet, if they buy seeded grapes they could plant the seeds and never have to pay for a bottle of wine again.

Most of you understand the absurdity of this logic.  Those who do not understand have already stopped reading to go buy grapes.  At each step along the process of making the bottle of wine the cost of goods and service, along with a healthy profit margin, are passed along to the next stage.  From grape to cellar, farmers, vintners, bottlers, distributors, and restaurants all add to the price of the bottle in advance.  There is one exception to this rule.  The person who opens the bottle and pours it actually makes that wine less expensive.  At the most basic level, the person who serves the wine pays for part of the bottle for you.

The reason for this is that the person who pours the wine is paid far less than minimum wage.  In 44 states the wage for servers is well below the federal minimum wage.  In some cases it is as low as $2.13 an hour, but generally it is between $3.00-$4.00/ hour.  State and federal law allow this because servers are expected by the government to receive tips.  Every other person involved in the production of the wine took his or her salary in advance.  The server allows you to determine it.  They reduce the cost even more by agreeing to pay the person who set up the table, the bartender who retrieved the wine, and the person who cleans up the table after you leave.  This occurs whether you tip them or not.

This is not just true of wine, but of the food you order.  If restaurant were required to make up the difference between what servers are now paid and the minimum wage, the cost would be passed directly to the consumer.  The server pays for the fries you eat with your burger.  Over the course of all the guests a waiter serves during the course of an evening it would not take much to get them up to minimum wage, but that is probably not in your best interest either.

The 14 year old girl with multiple facial piercings and a three month baby bump that hands you your meal at the drive thru is probably not who you want serving you for two hours during your grandparent’s 50th anniversary dinner.  Even she makes a couple dollars over minimum wage.  To attract the caliber of server you would want to have serving you on your special occasions would cost a considerable amount per hour.  If you paid that rate up front with the price of your meal, it would tack a great deal more onto your check.  It would also not provide motivation for a server to work quickly or smile as your child grinds saltines into the floor beneath them.

It is not just the service that you see which would have to be paid for either.  Your server showed up hours before you arrived to prepare.  A server who spent an hour cutting a case of lemons before you arrived so you could have the lemon in your water.  A server carried a heavy rack of glasses out of the dishroom to get that water to you faster and then got a five pound bucket of ice out of the machine to keep your water cold.  They also have been by more times than you have even noticed with a pitcher to keep it full.  A server cut the bread you eat before your meal.  They also scooped the butter you spread on it.  A server spent five minutes polishing the glasses your wine is poured in to make sure there were no watermarks.  When you complete your meal, there is no need to clean up after yourself.  The server who just picked up their uniform from the dry cleaners will be crawling under your booth to clean everything before the next table arrives.  No matter what percent you tip, none of this appears on your check.

While they are taking care of you they are serving other tables as well.  They are trying to keep calm the table to your left that doesn’t understand why their well done has taken eight minutes already and is still not ready.  They are answering the same question for each person at the table to your right.  They are trying to not think about the lovely people who sat at your table before you who did not feel tipping was required.  They are getting waved down by other server’s tables.  They have been there since 10:30 and will be there until the clock says 10:30 again.  They will be right back with your hot tea.

Your server does all of this in the hope that you will have a great experience.  They grin and bear it through all of the rotten guests hoping that someone will appreciate the service of a professional.  They hope that at the end of the meal you will show your appreciation in the form of a tip.  They hope that after they have paid the bartenders, bussers, and food runners out of their tips that there is enough left over after their bills for them to be able to sit down do a decent meal at whatever restaurant is still open.  Regardless of the quality of service they receive, they will tip well after that meal.  They understand.

Related Posts From This Blog:

10 Reasons Why Serving Is Not Like Your Job

Cost vs Profit

Fighting For The Server Wage

The Evolution of Free Bread

The Greatest Customer Complaint Response Ever

Awkward Moments

On A Good Night

On the great nights

(Note: I am enjoying the final day of my mini vacation.  Having a great trip.  Met my favorite musician and a personal hero yesterday.  Today I will be taking the scenic drive through the Ozark hills of Central Missouri.  This is a post I wrote a couple months ago.  Not my standard fare, but I hope you all enjoy it.)

Some nights I just love waiting tables.  They are the nights where everything goes right.  The guests are congenial and friendly.  You make connections with your tables and they are happy.  They take your recommendations and commend you on them afterwards.  It almost doesn’t seem like work.

It is almost like I am better looking.  My jokes are funnier.  I walk a little taller.  I scoff at the weeds.  I am a well-oiled machine.  I could juggle trays of martinis while shelling a lobster.  The women flirt.  How could they not, I am better looking tonight.

It’s not just me though.  The food seems to actually taste better.  The guests love it.  That can’t be the same special nobody liked three days ago.  The wine is pairing perfectly with it.  The bottles keep rolling out.  Other tables throughout the restaurant are staring into my section with envy.  I’m running a section like Frank Sinatra would work a room.  They might as well just put a velvet rope around my section.

Tonight was one of those nights.  Well maybe not as perfect as I described above, but it sure felt like it.  Those nights have been fewer lately.  One of the worst months I have had financially in a while.  Tonight wasn’t spectacular financially by any means, but I didn’t stop to worry about it.  I was having too much fun and it all worked out just fine.

I am contemplating what made tonight so much different than other nights.  Other nights can be the exact opposite.  Tables sometime just seem to drain you.  Otherwise kind and friendly people just speak to you in short curt statements.  It is clear you are just there to bring them their food.  You are a needless expense to the meal from whom they intend to get their money’s worth of labor out of.

I think the difference it that today I made some people happy.  Tables that would have been content with the mediocre service they expected gave me a chance to do it differently.  They trusted my recommendations.  I didn’t let them down.  They smiled at me and they also smiled more at each other.  I had a few couples that celebrated anniversaries.  Both young and old.  They enjoyed their meals and each other.  I saw couples that walked in with frowns and walked out with smiles and I played a part in that.

Waiting tables isn’t the world’s most glamorous job.  Sometimes people just don’t understand why I still do it.  What they don’t realize is that on nights like tonight, I have the greatest job on earth.  I got paid to make people happy.  There are people tonight who shared their special occasions with me and are glad they did.  There are couples who enjoyed their night out away from their kids.  There are young women on a girl’s night out who had more fun because I served them dinner.  If you can think of a better thing in the world to get paid for, then you can recruit me.

Not every night is like tonight, but the internet is filled with those stories.  Tonight the internet gets a good story.  I am just as tired and just as sore as I am after any other Saturday night, but tonight was a win.  I hope your night was as well.  If it wasn’t, I hope I brought you a little faith that it will be your turn soon.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

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Foodie Friday: Beef Made Easy (Part One) (Foodie Knowledge)

Aspirational Dining Defined

Aspirational Dining

I am a Mac guy.  This means only the occasional interruption for updates from Microsoft.  These are most often for Word for Macs.  Yet in none of these updates have they added to my spell check dictionary words like “Barack Obama, Al Qaeda, or Facebook.”  If they do implement this change they can use this as my “Windows 27 was designed by me” testimonial. When they do develop this technology they should also add the word “aspirational” to my spell check.

The phrase “aspirational” has been used to describe many things you might find endorsed by Martha Stewart.  It is used to describe the desires of people to own, do, and consume things they view as entitlements of the rich.  Anything from a new luxury car to really expensive cheese can be labeled as “aspirational.”  They are the things we want even if we know they are not truly in our price range.  These are the adult versions of that cool bike you thought would bring you a lifetime of happiness as a kid.

Read the full post at The Manager’s Office