Tag Archives | increase restaurant sales

The Lost Art Of Suggestive Selling

“Subtlety is the art of saying what you think and getting out of the way before it is understood.” –Anonymous   We as a society have really lost the power of subtlety.  It could be because we have lost the patience to unravel it.  We receive far more information on a daily basis than our […]

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On A Good Night

(Note: I am enjoying the final day of my mini vacation.  Having a great trip.  Met my favorite musician and a personal hero yesterday.  Today I will be taking the scenic drive through the Ozark hills of Central Missouri.  This is a post I wrote a couple months ago.  Not my standard fare, but I hope you […]

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Cost vs Profit

In a previous post about why restaurants charge for different extras, I discussed the difference between the guest’s perception of profits and reality.  It is not uncommon to hear a guest say, “I can buy this for half as much at the grocery store.”  The problem is that food in a restaurant carries far more […]

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Extras and Upcharges

I received a message the other day from a friend and reader of the blog who is not in the business. She recounted going out to eat and asking for a few extras. When the bill came it was filled with minor charges for each of the items she requested. Her concern was not that […]

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The Evolution of Free Bread

In the far corner of Southeast Missouri is a town called Sikeston.  If you have heard of Sikeston, MO it is probably because of a restaurant called Lambert’s Café.  I’ve eaten at Lambert’s a number of times over the years, but don’t recall what I had.  I always remember the food being good, but nothing […]

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