Tag Archives: customer service

The New Tips For Improving Your Tips Index

I truly want Tips For Improving Your Tips to become the web’s premeir site for server knowledge and the skills that help server’s increase their income.  This site is filled with over 100 posts that help further that goal.  This also means that can be a bit daunting to read.  In order to make it easier to navigate, I have created this handy index to help you find the information you need quickly.  I will continue to update this index, but the best way to stay up to date on the information posted on this blog is to become a fan on facebook or follow the blog on Twitter ( @tips4tips ).

The Rules of Serving

The Rules: Rules 1-10

The Rules of Serving: Rules One and Two

The Rules of Serving: Rule Three

The Rules of Serving: Rule Four

The Rules of Serving: Rule Five

The Rules of Serving: Rule Six

The Rules of Serving: Rule Seven

The Rules of Serving: Rule Eight

The Rules of Serving: Rule Nine

The Rules of Serving: Rule Ten

Selling As A Server

The Most Important Phrase You Are Not Using

Using Words That Sell

Selling Away and Selling Up

I Make A Mean Cherry Limeade

Wine Descriptions That Sell

Three Ways to Describe Dishes

In Defense of Selling as a Server (Part One)

In Defense of Selling as a Server (Part Two)

In Defense of Selling as a Server (Part Three)

How To Sell More Desserts

How To Sell The Bottle

Selling, Upselling, and Integrity

The Lost Art Of Suggestive Selling

Bringing It All Together

How To Sell The “Add On”

Three Ways to Describe Dishes

Interacting with Guests

The Mistake and The Letter

Spotting The Complaint

How To Make Hostile Guests Love You (Part One)

How To Make Hostile Guests Love You (Part Two)

How To Make Hostile Guests Love You (Part Three)

Building and Maintaining Rapport

Creating Regulars

One Liners For Servers

Humorous Complaint Responses

Skills of a Server

Foil To-Go: The Swan

Foil To Go: The Shark

Five More Simple Tricks

Making Tips on To-Go Orders

Learning Restaurant Spanish (Nouns)

How To Serve A Bottle Of Wine

Coupons, Discounts, and How to Deal

Memorizing Orders

How To Memorize Orders

The Murphy Table

Life As A Server

Budgeting for Servers

Job Hunting: The Do’s and Don’ts

Love and Greed

Resumes For Servers

What I Use

Server Safety Tips

Job Hunting: Questions To Ask

Avoiding The Write-Up

Remembering Labor on Labor Day

The Disadvantages of Set Schedules

The Advantages of Set Schedules

Serving Sober

What Goes Around

Please Remain Calm

Have You Done Your Rollups?

Server Knowledge

Five Simple Tricks

Five More Simple Tricks

Learning Restaurant Spanish (Nouns)

The Crazy Waiter Does It Again

Another Five Simple Tricks

The Best of Tips For Improving Your Tips

Inspiration and Motivation

Making a Difference

What I Use

Reasons to be Optimistic

Kicking the Cat

The Meaning of Hospitality

About Serving

Is Running Hot Food Always The Priority?

Seeing Your Restaurant Again For The First Time

A Bit of Publicity and the Response

Fighting For The Server Wage

A Few More Thoughts On Emmer

Refuting Emmer’s Myths

10 Reasons Why Serving Is Not Like Your Job

Recommended Reading 11/1

Server Safety Tips

Recommended Reading 11/8

The Economics of Tipping

A World Without Tips

Critiquing The Server

We Cannot Be Trusted?

The Truth About Credit Card Theft In Restaurants

Creating A Server Community

Is The Career Server An Endangered Species?

Weekly Skills focus

Skills Focus: Making Recommendations

Skills Focus: Describing Dishes

Skills Focus: Words That Sell

Skills Focus: Spotting The Complaint

Skills Focus: Building And Maintaining Rapport

Skill Focus: Creating Regulars

Skill Focus: Don’t Be “The Server”

Skill Focus: Selling As A Server

About

About The Author

About The Hospitality Formula Network

About Hospitality Formula Consulting

About Tips²: Tips For Improving Your Tips

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network. It contains the 52 essential skills of the exceptional server. This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips. This book shows how you can provide better customer service and dramatically improve your tips. Enter the coupon code “squared” to receive 20% off your copy today.

Announcing Tips²: Tips For Improving Your Tips

tips2 tips for improving your tips

It is with a great deal of pride and excitement that I can finally announce the release of my first book: Tips2: Tips For Improving Your Tips.  I have been teasing this big announcement for months and am glad to finally be making it, even though for regular readers it may be akin to Mitt Romney announcing that he is running for President.  We all know that he hasn’t been in Iowa and New Hampshire for the last two years because he loves the weather.  Today, I am making it official and wanted to take a moment to discuss the book and why I truly think it is something that should be on your bookshelf.

When I was a young server in the nineties I used to pay very close attention to some of my more experienced co-workers.  I noticed that when I was in the weeds other servers were handling far more tables, helping me out, and looking completely stress free.  I wanted to see what they were doing that I wasn’t.  They had a secret and I wanted to know what it was.  I would ask them, but no one could really put their finger on anything they were doing differently than what all the other servers did.  Over the years, I watched my best co-workers like a hawk.  Learning how they phrased things, how they dealt with the dinner rush, and why it was that their guests seemed to enjoy them so much.

As it became more apparent to me that serving was something that I wanted to be able to support myself with, I began to seek out books to help me.  I read books about sales, but found that few of the techniques were easily applied to serving.  I read books about customer service, but they seemed to all be written for managers.  I read the seven habits, found out how to win friends and influence people, discovered the thinking without the growing rich part.  All of these books were great, but very little of it could be directly applied to making me a better server.

Over my years of serving I have been through the training programs of a dozen restaurants.  Each time I finished training, I made a sincere effort to try to follow their system.  It led to disappointing tips straight out of training until I started integrating the techniques that I knew had worked for me in the past.  Each of these training systems had the same two flaws.  The first was that they were written by someone who had not been in front of a table in years.  They were filled with rambling scripts that came across as an infomercial rather than a service oriented interaction.  The second problem was that they were written to be easily understood by the least intelligent person the restaurant could hire.  They often bordered on patronizing as they explained only the very basics.

Fast forward to two and a half years ago when I found myself relaxing on my couch after training a new server on a lunch shift.  The server delivered their “pitch” as the training manual had taught them to.  Not one thing about that pitch would have made me want to purchase what they were selling.  After following me for the shift, this server seemed excited to learn to do it my way.  It reminded me of how I must have looked trying to watch the great servers at the restaurant I started at.  They had asked me how I made it look so easy and I didn’t have a better response than the servers I had asked years before.  I decided to come up with an answer.

Over the next six months I began outlining and writing a book.  I would go into work each day and try to test very specific techniques.  I would tweak and fine tune the tricks I used to find out exactly what worked and why.  Then I would write about them when I returned home.  Once the book was finished it went through numerous rounds of edits and rewrites.  With each time I reviewed it, I put the techniques back into the forefront of my mind and started trying to polish them.  The finished product that I am announcing today looks very little like the first draft.  The first draft was good, but the end result is a book that I think will make a significant impact on server’s income.

I know this book will help any server that implements the lessons in it to improve their service and increase their tips.  That is not hyperbole, exaggeration, or bragging.  I know this is the case because it has improved my tips.  I knew everything in the book because I wrote the book.  Even on the seventh round of edits and rewrites I was finding things that I was slipping on and by reintroducing them found my tips improving.  It is not all revolutionary and new information.  Many of you will know most of the information in it.  Seeing it explained in a different manner and choosing to apply it will place it in the forefront of you mind and help you increase your income.  Those that have been serving long enough to know most of the information will respect more than anyone how one good technique or trick can improve your tips.  I would not put my name on this book if I was not convinced that you could improve your income by more than the price of the book in the first week.

It is not my intention for this post to turn into a sales pitch.  Instead, I would like to sincerely invite you to check out the website for the book at www.tips2book.com.  There are a number of sample chapters available for you to read and reviews from other bloggers who received advance copies of the book.  Take your time to consider whether you feel the book will improve your income.  I have every confidence it will and hope you will consider buying a copy today.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network. It contains the 52 essential skills of the exceptional server. This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips. This book shows how you can provide better customer service and dramatically improve your tips. Enter the coupon code “squared” to receive 20% off your copy today.

Kicking the Cat

attitude

Who would want to kick this little guy?

Let me begin this post with a story:

An animal rights activist was driving down the highway in his VW Microbus.  He was happily thinking about what a beautiful day it was.  He was so caught up in these thoughts that he didn’t notice when he drifted into the next lane and cut off a CEO on his way back from a long lunch.  The CEO was instantly irate.  He ranted at the car in front of him until he made it back to the office.  Once he arrived he called into his office the first middle manager he saw and asked the manager about a report he had assigned to him.  The manager explained that he was making progress and that it would be finished next week as requested.  The CEO proceeded to yell at him for not having it done early to vent his frustrations.  The middle manager returned to his office and called in his assistant.  He asked her why she had not finished the research that he had asked her for.  She explained that it would be finished by the end of the week as he requested.  He proceeded to yell at her about doing only the minimum.  She left work frustrated and returned home.  When she arrived at her house, she found her young son sitting on the couch watching television.  She asked him if his homework was done.  He replied that he was going to do it after he finished watching cartoons.  She yelled at him for procrastinating and told him to go to his room until it was finished.  He stomped into the room and nearly tripped over his cat.  He yelled at the cat for being lazy and laying around all day.  When the cat didn’t respond, he kicked the cat.  The cat walked away wondering what that was all about.

This is how the animal rights activist kicked the cat.

I use this story to explain the impact that a server can have on the days of their guests.  Your guests come into your restaurant from a world with their own frustrations.  This means that they have their own stress that they bring into your restaurant.  They know it is wrong to take this stress out on you.  Most of them do not know they are doing it when it occurs.  Unfortunately, it still is a daily part of the job as a server.

It also presents you with a tremendous opportunity.  You have the ability to end this cycle.  If any of the people in the previous story had decided to not take out their stress on someone else, the cat would have enjoyed a relaxing nap.  The reason the story proceeded down the route it did is that no one took responsibility for ending the cycle.    You will often face the brunt of guests’ frustrations that you did nothing to cause.  Continuing to be nice in spite of this has the potential to turn their day around. 

More importantly, you have the opportunity to not continue the cycle.  Servers come in contact with significantly more people during the course of a day than those in most professions.  This means that you have the ability to impact the attitude of many people.  If you choose to take your frustrations out on your co-workers and future guests, you are capable of kicking herds of cats.  When you leave work and take this frustration home, you can start the cycle amongst your friends and family.  This can have a devastating impact on your life both at work and at home.

Dealing with the public as a server presents a tremendous opportunity, but also an accompanying responsibility.  You have the ability to save or kick a great number of cats.  You can have a major impact on the attitude of your guests.  This all begins with keeping your attitude in check.  Take pride in the fact that you will go out and try to save cats every shift.  Try to make a positive impact on the lives of your guests.  When you focus on this the rewards can extend far beyond your tip.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

A World Without Tips

A world without tips

I am still incredibly grateful for my recent guest post on tipping.  It inspired my response that discussed the economics of tipping.  It also raised a few other interesting points that I am now learning are common misconceptions about restaurants.  For people who have never worked in a restaurant, these misconceptions can easily be mistaken as facts.  Upon further consideration they may not be wise to pursue.  One interesting idea that she raised in the post was raising the wages paid to server by restaurants to replace tipping.  While on the surface it seems quite logical, it would have a disastrous impact on the industry.

Restaurants are operated on incredibly thin profit margins.  As discussed in a previous post, large corporate restaurant chains are extremely susceptible to anything that affects their stock prices. With a huge spike in the cost of labor, restaurant stock prices would crumble.  Independent restaurant owners struggling to stay afloat would shutter.  Consumers would lose choices.  A vast majority of restaurants would survive this initial wave, but be forced into the next step.

The remaining restaurants would set a wage for servers considerably lower than what the servers make now.  Professional servers with years of experience would have to settle for the new rate or venture into a new career field.  Between servers quitting and terminations, restaurants would reduce the size of their server staff by about a third.  Servers who worked four table sections before would now be required to work six tables for less money.  This would reduce the damage to the restaurant’s bottom line, but also drastically reduce the quality of service that was provided to guests.

Even reducing the number of servers would not compensate for the server wage tripling or quadrupling.  The restaurant’s only alternative would be to pass the cost along to the consumer.  A fair amount of profit will also be included in this price spike.  This will be allowed because restaurant prices are based upon the comparative value to a competitor, not the cost of the food or labor.  As the consumers recognize that they are paying more and receiving less service, they will cut back on their dining expenditures.  This leads to more restaurants closing and more employees out of work.

The remaining restaurants will face less competition and the consumers will have fewer choices.  When this occurs, the remaining restaurants have less incentive to keep menu prices low.  With fewer serving jobs available, server wages would stagnate and then fall.  The industry will digress to where it stood generations ago.  Fine dining for special occasions and the wealthy, diners for the rest of us.  Eating out becomes a greater luxury and the experience is far less enjoyable.

Now some may argue that restaurants would never cut server pay to the extent that they did not provide a livable wage.  I would argue that they in fact have already followed this path, but in a way most guests never see.  If we look at the hard truths of the restaurant industry, we can already see that this has happened in one area.  What has happened in the kitchen is a precursor to what would happen to servers in a world without tips.

There was a time only a few decades ago when you could raise a family on a cook’s wage.  A cook could be mentored by a chef for years and eventually run a kitchen of his own.  As line cook, he could still make a livable wage.  Chefs were the highest paid people in the restaurant because they were the primary reason for the guests to select the restaurant.  They ran the kitchen, designed the menu, and were often the face of the restaurant.

When corporate and multi-unit restaurants began popping up around the country, this began to change.  Instead of a chef designing the menu for their restaurant, a chef designed the menu for the chain.  As the number of restaurants grew the number of chefs actually declined.  This made operating the restaurant far cheaper and lowered the price to the guest.  In order to compete new restaurants skipped the chef’s salary and paid for a consultant to design their menus.  This was still a more friendly option than the common alternative of hiring a chef to write the menu and train the staff only to fire them six months later.

Companies then began mass-producing their sauces or buying them from outside sources.  This completed the transition.  It is only logical to pay someone less to reheat a sauce than to make it from scratch.  This meant fewer skilled positions available in the kitchen.  The chefs that remained were subject to pay freezes and lack of opportunities elsewhere.  When they left, line cooks replaced them had far less experience and were paid a far lower wage.  Those promoted line cooks were replaced by people willing to work for less money.  This pattern continued until the starting wage in a kitchen was reduced to a national average of less than ten dollars an hour.  Young, single men and people who were not born here now fill most of the jobs.

Further proof of this comes from the hotel industry.  Service charges at hotels often run over twenty percent.  This allows for the hotel to keep as much as eight percent of this “tip” for themselves.  They can keep the prices lower on their banquet menus knowing that this extra profit is built in.  The servers receive the same percent on the lower prices.  The hotel makes the extra profit and none of it trickles down to the servers.

I know that tipping seems like an annoyance.  It truly is better for the guest and the server for the current system to be maintained.  In no way should any of this be construed as an argument against forcing restaurants to pay a decent wage to servers.  Restaurant owners and their lobbying groups are at work all across the country arguing that the server wage should be lowered from its sub minimum wage level.  Paying the server directly through tips means more of the money ends up in the servers pockets and less to the restaurant owners.  This means more incentive to provide the service the guest expects.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

People Who Read This Post Also Enjoyed:

In Defense of Selling as a Server (Part One) (Tips Squared)

A Few More Thoughts On Emmer (Tips Squared)

Restaurant Etiquette: Pop Quiz (Restaurant Laughs)

A Food Critic Intervention (The Manager’s Office)

Chef Nicolette: An Introduction (Foodie Knowledge)

The Economics of Tipping

A reminder for all of us.

I still occasionally get the guest who will say, “I can buy this wine for half this price at the store.”  Which is true, but it doesn’t come with a staff to serve it and a crew of chefs ready to cook you an incredible meal from a fully stocked kitchen.  I wonder if the same people have ever priced grapes at the grocery store.  If they want to get really serious about cutting out the mark up, that would be an even cheaper place to start.  Better yet, if they buy seeded grapes they could plant the seeds and never have to pay for a bottle of wine again.

Most of you understand the absurdity of this logic.  Those who do not understand have already stopped reading to go buy grapes.  At each step along the process of making the bottle of wine the cost of goods and service, along with a healthy profit margin, are passed along to the next stage.  From grape to cellar, farmers, vintners, bottlers, distributors, and restaurants all add to the price of the bottle in advance.  There is one exception to this rule.  The person who opens the bottle and pours it actually makes that wine less expensive.  At the most basic level, the person who serves the wine pays for part of the bottle for you.

The reason for this is that the person who pours the wine is paid far less than minimum wage.  In 44 states the wage for servers is well below the federal minimum wage.  In some cases it is as low as $2.13 an hour, but generally it is between $3.00-$4.00/ hour.  State and federal law allow this because servers are expected by the government to receive tips.  Every other person involved in the production of the wine took his or her salary in advance.  The server allows you to determine it.  They reduce the cost even more by agreeing to pay the person who set up the table, the bartender who retrieved the wine, and the person who cleans up the table after you leave.  This occurs whether you tip them or not.

This is not just true of wine, but of the food you order.  If restaurant were required to make up the difference between what servers are now paid and the minimum wage, the cost would be passed directly to the consumer.  The server pays for the fries you eat with your burger.  Over the course of all the guests a waiter serves during the course of an evening it would not take much to get them up to minimum wage, but that is probably not in your best interest either.

The 14 year old girl with multiple facial piercings and a three month baby bump that hands you your meal at the drive thru is probably not who you want serving you for two hours during your grandparent’s 50th anniversary dinner.  Even she makes a couple dollars over minimum wage.  To attract the caliber of server you would want to have serving you on your special occasions would cost a considerable amount per hour.  If you paid that rate up front with the price of your meal, it would tack a great deal more onto your check.  It would also not provide motivation for a server to work quickly or smile as your child grinds saltines into the floor beneath them.

It is not just the service that you see which would have to be paid for either.  Your server showed up hours before you arrived to prepare.  A server who spent an hour cutting a case of lemons before you arrived so you could have the lemon in your water.  A server carried a heavy rack of glasses out of the dishroom to get that water to you faster and then got a five pound bucket of ice out of the machine to keep your water cold.  They also have been by more times than you have even noticed with a pitcher to keep it full.  A server cut the bread you eat before your meal.  They also scooped the butter you spread on it.  A server spent five minutes polishing the glasses your wine is poured in to make sure there were no watermarks.  When you complete your meal, there is no need to clean up after yourself.  The server who just picked up their uniform from the dry cleaners will be crawling under your booth to clean everything before the next table arrives.  No matter what percent you tip, none of this appears on your check.

While they are taking care of you they are serving other tables as well.  They are trying to keep calm the table to your left that doesn’t understand why their well done has taken eight minutes already and is still not ready.  They are answering the same question for each person at the table to your right.  They are trying to not think about the lovely people who sat at your table before you who did not feel tipping was required.  They are getting waved down by other server’s tables.  They have been there since 10:30 and will be there until the clock says 10:30 again.  They will be right back with your hot tea.

Your server does all of this in the hope that you will have a great experience.  They grin and bear it through all of the rotten guests hoping that someone will appreciate the service of a professional.  They hope that at the end of the meal you will show your appreciation in the form of a tip.  They hope that after they have paid the bartenders, bussers, and food runners out of their tips that there is enough left over after their bills for them to be able to sit down do a decent meal at whatever restaurant is still open.  Regardless of the quality of service they receive, they will tip well after that meal.  They understand.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

Related Posts From This Blog:

10 Reasons Why Serving Is Not Like Your Job

Cost vs Profit

Fighting For The Server Wage

The Evolution of Free Bread

The Greatest Customer Complaint Response Ever

Awkward Moments