Author Archives: tipsfortips

Thank You Mister Robinson

paul robinson

Photo by Chris Cummins Kansascity.com

(Note: I wrote this piece last week upon hearing this untimely news.)

I never worked for Paul Robinson.  To the best of my knowledge I never even waited on him.  When I read today that he passed away on Monday it probably should not have affected me the way it did.  Honestly, I am not sure that I have any right to be writing this post.  Mr Robinson had a greater impact on thousands of lives than he had on mine.  Still I can’t help but feel sadness at the loss of a man who was a restaurant legend in the truest sense of the word.

I grew up with the legend of Gilbert/Robinson.  Two restaurateurs that changed the face of the industry and ran nearly every great dining spot in town.  At one point “GR” ran nearly all of the restaurants in Kansas City’s main dining district, The Country Club Plaza, as well as concessions for the airport and both stadiums.  It boggles my mind to think of a single company controlling such a large number of the city’s outlets.

Read the full post at The Manager’s Office

How To Make Hostile Guests Love You (Part Two)

Like the old saying, "you catch more fly honeys with vinegar..." or something like that.

Years ago I had the good fortune of working for a man named John Maria.  I have had many bosses over the years, but none had a better fundamental understanding of human nature than John.  One day he gave me a book and told me to read it.  He said the answer to almost every life problem was found in this book.  It was a pretty bold claim, but I did learn a great deal from reading the book.

I pulled out the book recently and read the chapter regarding this topic.  The book is called, “Get Anyone To Do Anything” by David J. Lieberman, PhD.  While the title is a bit of hyperbole (hence me writing this blog rather than living in Bill Gates’ mansion with Alyssa Milano) there is a great deal of wisdom in it.  Dr Lieberman gives incredible insight into human nature and how to use it to your advantage.

In the book, Dr Lieberman makes a very convincing argument that there are two important factors that primarily determine whether or not people like you:

People like people who like them.

 

And

People like people who are like them.

 

This seems incredibly basic.  Most everyone would agree on these principles.  If you look at your friends, you are probably most drawn to those who like you and have similar interests.  While most people would agree with this fact, implementing it in a server/guests relationship is the root of the problem.  Too often servers will ignore these fundamentals when relating to hostile guests.  Even though they know how to make people like them, they refuse to use this knowledge in interactions with their guests.

Now that we understand what makes people like us, we just need to perfect the technique to make guests like us.  This is a technique and not a trick.  It only works if it is based on a sincere desire to make a guest like you.  Hostile guests are suspicious and will react poorly if they view you as a “phony”.  You must want the guest to like you.  Once you understand that, then it is just a matter of how to convey this to the guest.

There are four ways you can demonstrate to your guests that you like them and are like them:

Be Nice: This should go without saying.  Yet when a guest is hostile towards the server, most servers respond in kind.  This is the opposite of how you should handle the situation.  With hostile guests you have to be even nicer.  This allows them to realize that your kindness is sincere.  Find a way to exceed their requests.  If they ask for lemon with their water, bring them out a plate with several lemon wedges nicely arranged.  If they send back a drink because it is too weak, have the bartender add a bit more booze.  It is cheaper than comping or remaking the drink.  If they ask for substitutions, tell them that you can make it happen for them.  Find a way to make them feel special by going above and beyond to be nice.  This trait works for all five groups mentioned in the last post.

Be Humble: It is very easy for the confidence of a great server to be interpreted as cockiness by a hostile guest.  This is disastrous for winning over the first three types of hostile guests.  You must find a balance between humility and professionalism.  Your professionalism should be comforting to your guests, but not intimidating.  Acknowledge your mistakes.  Compliment them on difficult questions.  Make sure they feel like they are in control of the meal and your role is just to put their plan into action.  This shows that you care, removes the intimidation factor, and differentiates you from other servers.

Be Competent: This is the counterbalance of the previous point.  Being humble does not mean you fail to do your job well.  Being competent on the other hand does not mean being cocky.  You need to show your guests that you can handle their requests while still letting them guide their own meal.  Being knowledgeable and concerned with their needs is the middle ground.  Their requests must take priority and fulfilled promptly.  By doing this you allow them to enjoy the meal without the need to micromanage you.  This will cause them to let down their guard and warm up to you.

Be Different: You have to add a bit of personality into the experience.  Remember the third and fourth groups dislike you because you are a server and a person.  This means you must be different than other servers and people.  Be sincere and human.  Find any opportunity you can to compliment them or show that you are like them.  Their dislike of servers (and people) is based on their stereotypes of the generic version.  The further you can be from generic (within reason) the more you can avoid being held responsible for past experiences with servers.  Remember the third rule of serving: generic servers receive generic tips.

These four characteristics are the antidote to the poison a hostile guest brings to your section.  All four steps will improve the situation with any of the five types of hostile guests.  Each of these characteristics must be used until you determine which works.  The upside is that they are not mutually exclusive.  In fact, each of these characteristics compliments the other.  In tomorrow’s post, I will describe exactly how to integrate each of these steps into serving your guests.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

People Who Read This Post Also Enjoyed:

The Rules of Serving: Rules One and Two (Tips Squared)

Refuting Emmer’s Myths (Tips Squared)

My Response: 25 Things Chefs Never Tell You (Restaurant Laughs)

Supply, Demand, and Chicken Wings (The Manager’s Office)

Foodie Friday: Salmon Basics (Foodie Knowledge)

Food Allergies: A Responsible Approach

None of these are a good way to end a meal.

I have one hard and fast rule when it comes to waiting tables.  No one dies on my watch.  I have had several guests leave the restaurant in an ambulance, but none of them have died.  It is a simple thing, but it helps me sleep better at night.  I may not be changing the world with this rule, but I cannot imagine the guilt of breaking it.

This is why I am particularly careful about food allergies.  Knowledge of food allergies is the most basic tool  a server has to prevent guests from facing life-threatening reactions in their restaurants.  This is too often treated lightly.  I once heard a surgeon say that the only minor surgery is the one someone else is having.  The same can be said of food allergies.  While it may not seem important to every guest, the difference between a peanut and a tree nut can be the difference between an enjoyable meal and a trip to the emergency room for some of your guests.

Read the full post at Foodie Knowledge

Chef Nicolette: An Introduction

Chef Nicolette at her CIA graduation

A few years ago I had the opportunity to work with a very talented and passionate pantry cook named Nicolette.  She left not long after I started to attend culinary school.  I advised against it.  She has since graduated from the Culinary Institute of America and become an accomplished pastry chef.  I asked her to answer a few questions about school and what she gained from the experience as what I hope is a prelude to future posts.

Read the full post at Foodie Knowledge

A World Without Tips

A world without tips

I am still incredibly grateful for my recent guest post on tipping.  It inspired my response that discussed the economics of tipping.  It also raised a few other interesting points that I am now learning are common misconceptions about restaurants.  For people who have never worked in a restaurant, these misconceptions can easily be mistaken as facts.  Upon further consideration they may not be wise to pursue.  One interesting idea that she raised in the post was raising the wages paid to server by restaurants to replace tipping.  While on the surface it seems quite logical, it would have a disastrous impact on the industry.

Restaurants are operated on incredibly thin profit margins.  As discussed in a previous post, large corporate restaurant chains are extremely susceptible to anything that affects their stock prices. With a huge spike in the cost of labor, restaurant stock prices would crumble.  Independent restaurant owners struggling to stay afloat would shutter.  Consumers would lose choices.  A vast majority of restaurants would survive this initial wave, but be forced into the next step.

The remaining restaurants would set a wage for servers considerably lower than what the servers make now.  Professional servers with years of experience would have to settle for the new rate or venture into a new career field.  Between servers quitting and terminations, restaurants would reduce the size of their server staff by about a third.  Servers who worked four table sections before would now be required to work six tables for less money.  This would reduce the damage to the restaurant’s bottom line, but also drastically reduce the quality of service that was provided to guests.

Even reducing the number of servers would not compensate for the server wage tripling or quadrupling.  The restaurant’s only alternative would be to pass the cost along to the consumer.  A fair amount of profit will also be included in this price spike.  This will be allowed because restaurant prices are based upon the comparative value to a competitor, not the cost of the food or labor.  As the consumers recognize that they are paying more and receiving less service, they will cut back on their dining expenditures.  This leads to more restaurants closing and more employees out of work.

The remaining restaurants will face less competition and the consumers will have fewer choices.  When this occurs, the remaining restaurants have less incentive to keep menu prices low.  With fewer serving jobs available, server wages would stagnate and then fall.  The industry will digress to where it stood generations ago.  Fine dining for special occasions and the wealthy, diners for the rest of us.  Eating out becomes a greater luxury and the experience is far less enjoyable.

Now some may argue that restaurants would never cut server pay to the extent that they did not provide a livable wage.  I would argue that they in fact have already followed this path, but in a way most guests never see.  If we look at the hard truths of the restaurant industry, we can already see that this has happened in one area.  What has happened in the kitchen is a precursor to what would happen to servers in a world without tips.

There was a time only a few decades ago when you could raise a family on a cook’s wage.  A cook could be mentored by a chef for years and eventually run a kitchen of his own.  As line cook, he could still make a livable wage.  Chefs were the highest paid people in the restaurant because they were the primary reason for the guests to select the restaurant.  They ran the kitchen, designed the menu, and were often the face of the restaurant.

When corporate and multi-unit restaurants began popping up around the country, this began to change.  Instead of a chef designing the menu for their restaurant, a chef designed the menu for the chain.  As the number of restaurants grew the number of chefs actually declined.  This made operating the restaurant far cheaper and lowered the price to the guest.  In order to compete new restaurants skipped the chef’s salary and paid for a consultant to design their menus.  This was still a more friendly option than the common alternative of hiring a chef to write the menu and train the staff only to fire them six months later.

Companies then began mass-producing their sauces or buying them from outside sources.  This completed the transition.  It is only logical to pay someone less to reheat a sauce than to make it from scratch.  This meant fewer skilled positions available in the kitchen.  The chefs that remained were subject to pay freezes and lack of opportunities elsewhere.  When they left, line cooks replaced them had far less experience and were paid a far lower wage.  Those promoted line cooks were replaced by people willing to work for less money.  This pattern continued until the starting wage in a kitchen was reduced to a national average of less than ten dollars an hour.  Young, single men and people who were not born here now fill most of the jobs.

Further proof of this comes from the hotel industry.  Service charges at hotels often run over twenty percent.  This allows for the hotel to keep as much as eight percent of this “tip” for themselves.  They can keep the prices lower on their banquet menus knowing that this extra profit is built in.  The servers receive the same percent on the lower prices.  The hotel makes the extra profit and none of it trickles down to the servers.

I know that tipping seems like an annoyance.  It truly is better for the guest and the server for the current system to be maintained.  In no way should any of this be construed as an argument against forcing restaurants to pay a decent wage to servers.  Restaurant owners and their lobbying groups are at work all across the country arguing that the server wage should be lowered from its sub minimum wage level.  Paying the server directly through tips means more of the money ends up in the servers pockets and less to the restaurant owners.  This means more incentive to provide the service the guest expects.

Tips2: Tips For Improving Your Tips is the new book from the author of The Hospitality Formula Network.  It contains the 52 essential skills of the exceptional server.  This book teaches the philosophy to turn average service into an exceptional guest experience that will rapidly increase your tips.  This book shows how you can provide better customer service and dramatically improve your tips.  Enter the coupon code “squared” to receive 20% off your copy today.

People Who Read This Post Also Enjoyed:

In Defense of Selling as a Server (Part One) (Tips Squared)

A Few More Thoughts On Emmer (Tips Squared)

Restaurant Etiquette: Pop Quiz (Restaurant Laughs)

A Food Critic Intervention (The Manager’s Office)

Chef Nicolette: An Introduction (Foodie Knowledge)